Brighton’s newest sneaker destination is offering something special. Here is why ETERNA in Churchill Square is quietly becoming the go-to spot for high-spec trainers at honest prices.

ETERNA is not about hype or fast drops. Our store focuses on sneakers with staying power, comfort and smart design. Here is why our shelves look different from the rest.

At ETERNA, under retail means genuine value on the best sneakers available. We break down how to recognise a good deal and what to look for in an honest trainer...

From trail-ready runners to high-performance trainers, these five sneakers combine comfort, durability and everyday style. All available now at ETERNA in Brighton and all priced under retail.

Sneaker pricing can be confusing. ETERNA simplifies the experience by offering premium trainers at genuinely fair prices. Here is how the Brighton-based store is changing the way people shop.