Not all deals are what they seem. In the sneaker world, phrases like “on sale” or “discounted” can be misleading. A pair of shoes might be listed with a big price drop, but that number is often based on an inflated or outdated retail price.
At ETERNA, we define under retail clearly. Every sneaker we stock is priced lower than its original RRP. These are brand-new, authentic pairs sourced from verified suppliers. There is no fine print or flash sale pressure. The price you see is the actual price you pay.
Take the Nike Juniper Trail 2 GORE-TEX as an example. Priced at £79.99, it is a rugged, waterproof trail shoe made for movement. Elsewhere it often sits closer to £100. At ETERNA, it is a reliable, weatherproof everyday option priced for accessibility.
Another highlight is the Nike Free Metcon 5 in White and Emerald Rise. This gym-ready shoe supports agility, strength training and long days on your feet. We stock it for £99.99, which is comfortably below most high street and online pricing.
Knowing what a good deal looks like starts with knowing what you are buying. At ETERNA, every product comes with full transparency. We are clear about sizing, use, materials and market value. Our staff are trained to help you find the right fit, not just sell the highest price.
That is what under retail should mean. No guessing, no stress. Just good products at fair prices.