Outlet pricing has always carried a certain mystery. Some expect incredible deals, others approach with scepticism. At ETERNA, a new sneaker store located in Churchill Square Shopping Centre, the goal is to remove that uncertainty. This is a space where pricing is transparent, and value is genuine.
Founded by Ryan Jackson, the entrepreneur behind the successful streetwear business OG Kicks, ETERNA is a two-month pop-up dedicated to offering quality trainers at prices that are consistently under standard retail. There are no inflated markups or misleading discounts. Instead, the focus is on curated footwear from top brands such as Nike, adidas and New Balance, all available at lower-than-expected prices.
The concept behind ETERNA is built on access. Jackson, who grew up in Brighton, wanted to create a retail space that prioritises community over hype. His vision is simple. High-quality trainers should be accessible without requiring customers to pay inflated resale prices or navigate unclear promotional offers.
At ETERNA, every pair of trainers is brand new and sourced from trusted suppliers. The stock includes both cult classics and emerging favourites. Whether a customer is shopping for everyday wear, performance-focused designs or hard-to-find styles, they will find products that combine quality, comfort and style at an affordable price.
This is not just another discount store. ETERNA is carefully designed and professionally run, offering a premium experience with a grounded purpose. The pricing is competitive, the stock is current and the approach is honest. In a retail landscape where pricing strategies can often be misleading, ETERNA is setting a new standard for clarity and customer trust.
Visit ETERNA in Churchill Square this summer to experience how straightforward sneaker shopping can be.